CasesAbout

Where Data-Driven meets Design meets Bold.

I support brands to transform, stand out, and stay ahead. With holistic experience design.

My name is Annika.  

I live in Berlin and work as a UX designer. With my years of experience, creativity and user centric focus, I deliver result-driven and individual solutions that inspire growth and success.
Creativity is my extra spice to product design. Together with being data driven and analytical – we create a unique brand experience for you.

Some brands, companies and agencies
I was happy to worked with in the last 10 years.

Proof of my experience in real job cases through the years.

See my case overview

Services I offer

Research

-> Holistic big data research (multi channel)
-> Qualitative and quantitative methods
-> User, expert and stakeholder interviews
-> User testing
-> Journey Analysis
-> Competitor Analysis
-> Research reports

UX Strategy

-> Customer/User Journeys  
-> From scratch to MVP
-> Value Proposition definition
-> Stakeholder engagement
-> Business Value merging
-> Team organisaion
-> pitch decks
-> Workshops

UX Design

-> Site Mapping / User Flows
-> Information architecture
-> Wireframing
-> Rapid Prototyping
-> Content definition
-> UX Writing
-> User Stories
-> Tracking concepts

Visual Design

-> Design Exploration
-> Figma design library
-> Component design
-> Branding
-> Content creation
-> Documentation

Tools I work with

Adobe Cloud Products, Figma, Miro, Framer, Claude, ChatGPT, Microsoft 365,  Google Products, Webflow, Hotjar, Different CMS systems like AEM, Word Press, Jira, Confluence, Slack, Pulse, Notion, Canvas, and always more to learn.

For everything Good Tech

I'm very happy to partner with NockNock. The creative studio for clean tech, ed tech, social tech. All the Good Tech.
We publish design products from scratch to roll out. Fast,  result driven with extra ordinary quality.

Switch to NockNock

I'm happy to support you.
annika.grothe@gmail.com
+49 176 31171440

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