Product Feature Roll Out

With our feature implementation, we responded to the sometimes difficult journey on the website. As a result, we have enabled a high increase in test drive bookings.

Business Layer Roll Out

The start for genesis Europe was the pure online purchase, as the process (not from us) was very difficult and also had to react to European needs of the personal contact in the car purchase. We developed the strategy and roll-out of the Genesis retail partners in the UK and DE together with Genesis.

Product Design

The problem was always the multi-page showroom of the individual models. Apart from the highlights page, the other pages performed poorly. The content was fragmented and repetitive. We pitched the idea of one-page showrooms and developed a prototype concept. Which was convincing.

Product desin

In Germany companies have a problem to fill their "Ausbildungs" positions today. And to reach their target group for this at all. That's why we built Dein erster Tag - an app in which potential candidates can get a "Ausbildungsplatz" with just one swipe in a fancy way that suits their target group.

Business Strategy

The market of tool fleet management was already covered by Hilti in a very bold way Together with AKQA we validated with a big data research a product stragetgy for Bosch to dive into this market with an MVP.  We created the  convincing value proposition, uncovered the user and business centered needs and confirmed all of it by Bosch customers and dealers.

Research

The Deutsche Bahn had the problem that they don't receive enough applications "Fachkräftemangel". We analyzed their existing journey and uncovered blind spots, potentials and defined jobs-to-be-done on their side to be more successful.

Service Design

For Deutsche Bahn AG I worked as UX lead on the single sign on product BahnID.  This was a holistic product strategy and design which was focused on data, DSGVO and data management through different digital services.

UX & UI Design

Problem was that the time frame to launch was very short. So the focus was to get a MVP version live. Important was to integrate APIs to HubSpot and Personio. To transfer user data directly into these systems. On the same side we provided SEO optimized content .

Pitch Lead

With creative excellence, engaging customer journeys and convincing content creation I prototypes we won the pitch, which lead to a huge project for Argonauten.