Case Overview
ResearchStrategyUX

Dein Erster Tag Web App

In 2022, as a senior UX designer, I designed and realized the web app "Dein Erster Tag" with NockNock. A service aimed at teen and young adults who are looking for an "Ausbildung" in Germany. Paying source of the service model are the companies, listing their offerings.

2022 for NockNock as Senior Ux Designer

The challenge

The target group was definitely a big challenge, as most of them are under 16 and therefore subject to different data protection regulations. So the login and register process was tricky. It was also a challenge to develop general templates for very different types of "Ausbildung" Jobs

Our achievements

The web app was successfully launched in 2023 and has had a lot of traffic on its site ever since. Students can quickly and easily find their apprenticeship based on their interests and requirements and apply with a swipe.

Product launched in 2023 and still going strong
Fulfilled the attraction level for the companies to post their jobs for a fee
Found a way to make it happen to apply with one swipe with tight data protection restrictions

Our way to go

Understand

What are the needs of the target audience, what can the business deliver, how other products are working.

Think big and scale down

From a whole value proposition and feature creation workshop we went down to a MVP doable version of the product.

Design and prototype

User flows for different parties like parents and kids always navigation through the special requirements of the young target audience.

I'm happy to support you.
annika.grothe@gmail.com
+49 176 31171440

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